L’Oréal Brandstorm
My team was selected as one of the Top 6 National Finalists out of over 300 teams in L’Oréal Brandstorm 2025, a global innovation competition.
We pitched an innovative business concept in the Men’s Beauty & Care category, merging creativity, sustainability, and smart technology. This experience challenged me to think like a strategist, collaborate across functions, and deliver a high-impact pitch under pressure.
Our product, DeoPatch, is a next-gen deodorant patch designed for modern lifestyles. It offers 7-day odor control and uses NFC technology to sync with a companion mobile app. The app provides personalized hygiene insights, notifies users of abnormal pH or sweat levels, and reminds them when it’s time to reapply the patch. With eco-friendly design and smart functionality, DeoPatch addresses both personal confidence and environmental concerns, filling a clear gap in the men’s care market.
Overview
Modern consumers, especially men with active lifestyles, face a gap in hygiene solutions that align with both convenience and sustainability.
Problem
Short-lasting deodorants
Most traditional deodorants require frequent reapplication, which isn’t ideal for on-the-go users or extreme conditions.
Environmental concerns
Bulky, single-use plastic packaging adds to environmental waste, while sustainable alternatives remain limited.
Ineffective personalization
Existing products don’t adapt to individual needs like pH levels or sweat patterns, leaving many users feeling uncertain about odor control.
How might we reimagine deodorant packaging and application to align with modern lifestyles and environmental concerns?
To validate our concept and refine both product and marketing strategies, we conducted comprehensive market research, competitor analysis, interview and user surveys. These insights helped us identify gaps in the current deodorant market.
Research
Product
Competing as one of the Top 6 National Finalists in L'Oréal Brandstorm 2025 was an incredible opportunity that pushed our creative and strategic boundaries. It was especially rewarding to receive private coaching from the General Manager of L’Oréal, which helped sharpen our teamwork, refine our pitch, and strengthen our mindset as product owners. This experience taught me how to balance innovation, business thinking, and collaboration under real-world pressure